MOBILE MATTERSFood trucks? Nope. Eating on the go? Nada. We’re talkin’ mobile apps for your appetizers, main course and dessert. Coupons, too. Mobile means in the kitchen, at the store, and everywhere in between. Growing across all age groups, the consumer is searching for recipes, checking competitive pricing and making grocery lists with the wave of a finger.
Phones are easily stored in apron pockets and laptops or tablets actually take up less coun- ter-top space than traditional cookbooks. The connected cook has more recipe options within easy reach as the mobile device is fast becoming one of the most coveted gadgets for the kitchen.